Cryptocurrency exchange XT.COM has revealed a sweeping brand overhaul and redesigned user interface that it says will redefine how users “Xplore Crypto, Trade with Trust.” The upgrade, announced on 24 September, seeks to combine modern aesthetics with intuitive usability, strengthening XT.COM’s position in an increasingly crowded digital-asset marketplace.
With more than 7.8 million registered users and over 1,000 cryptocurrencies across 1,300 trading pairs, XT.COM is positioning the rebrand as more than a mere cosmetic refresh.
According to the company, the new visual identity introduces a cleaner layout, smoother navigation, and consistent design language, intended to cater both to beginners and advanced traders.
The platform’s revamped interface is designed to reduce friction at key touchpoints, from onboarding and deposit flows to advanced trading dashboards. The stated objective: to maintain familiarity for existing users while embedding modern cues that encourage confidence and ease of use.
Central to the rebrand is the assertion that security and trust remain core to XT.COM’s value proposition. The redesigned UI spaces are not only about polished visuals but about instilling assurance in every interaction. The company says it has reinforced checks to ensure each step of the user journey is safeguarded from login security to transaction confirmations.
The balance of innovation and stability is a recurring theme in the platform’s communications: the XT.COM rebrand seeks to advance usability without eroding user trust built over time.
To celebrate the milestone, XT.COM has launched a series of interactive campaigns for its global community. Users who log in can join sign-in rewards, themed community challenges, and exclusive airdrops that make the launch a shared experience.
These events highlight XT’s community-first approach, turning the rollout into a celebration rather than simply an upgrade. These initiatives reflect a broader “community-first” posture, helping convert the relaunch into a shared experience rather than a top-down rollout.
The UX/UI upgrade is presented by XT.COM as the opening act of further platform enhancements. According to the company announcement, future plans include:
Expanded fiat on-ramps, making it easier for users to move between traditional currency and crypto
Copy trading features, enabling newcomers to mirror strategies of more experienced traders
Earn products, potentially giving users opportunities to earn yield on holdings
These initiatives aim to broaden the appeal of XT.COM beyond active traders and toward mainstream adoption.
The timing of the XT.COM rebrand is significant. The global cryptocurrency market is highly competitive, with platforms continuously vying to reduce complexity, increase security, and strengthen trust. In this climate, branding and user experience can be differentiators. A clean, trustworthy interface may help reduce onboarding friction for new users, a perennial challenge in crypto adoption.
Looking ahead, the UI overhaul marks only the beginning of XT’s broader evolution. As digital assets move closer to mainstream adoption, XT will continue to invest in design, usability, and product innovation.
Upcoming enhancements will cover areas such as fiat on-ramps, copy trading, and earn products, ensuring the platform grows in step with the needs of its worldwide user base. The vision is clear: to become the first destination for anyone exploring digital assets and to make digital finance accessible to all.
Do you have any story or press releases you want to share? Send tips to editor@envestreetfinancial.com
Follow us on Twitter, Facebook, or LinkedIn to ensure you don’t miss out on any