Old Mutual has introduced Anchor 360; a new digital platform aimed at streamlining advisory services and enhancing customer relationships across the region. The launch seeks to address long-standing inefficiencies in financial advisory by integrating multiple functions into one secure, centralised portal.
The platform is described by the firm as “a unified, seamless digital experience” that reimagines the full advisory workflow. The goal: to shift the relationship between advisors and clients from fragmented transactions to a more fluid, transparent partnership.
At its core, Anchor 360 is designed to bring benefits both to customers and the advisors who serve them:
For customers: the platform promises truly personalised financial solutions and enhanced transparency. Users will be able to see the rationale behind advice, track performance, and better understand the full spectrum of their financial standing.
For advisors: Anchor 360 consolidates formerly disconnected systems; onboarding, client records, portfolio management, commission tracking, and more into a single, intelligent workspace. Advisors can thus devote less time to administrative tasks and more to meaningful client interactions.
Old Mutual emphasises that this is not a replacement of human relationships, but an augmentation of them. The firm hopes the platform will free advisors from back-office burdens and allow them to nurture deeper, more trust-centred customer bonds.
The financial advisory industry has undergone dramatic change in recent years, driven by digital innovation and shifting customer expectations. Traditional face-to-face meetings are increasingly supplemented or replaced by digital platforms capable of handling everything from portfolio management to real-time advice.
According to available information, Anchor 360 boasts a number of features targeted at overcoming traditional pain points in financial advisory:
Streamlined onboarding via automated verification and document uploads, reducing friction for new intermediaries
Enhanced customer support, including OTP authentication and live assistance mechanisms
Intelligent recommendation engine, which helps advisors match financial products to client profiles more precisely
Commissions management with full visibility, allowing advisors to see payments made and amounts still due (across multiple currencies)
By integrating these modules, Old Mutual says it aims to lower turnaround times, boost transparency, and elevate the customer experience from first contact onward.
The launch of Anchor 360 comes amid a broader wave of digitisation within financial services. Many customers now expect digital-first engagement, and traditional advisory models are under pressure to evolve.
In recent years, clients have increasingly demanded faster, personalised advice; clearer insight into costs and performance; and smoother, mobile-friendly service. Meanwhile, advisors face competitive pressures to serve more clients efficiently without compromising quality.
By consolidating tools and automating routine tasks, solutions like Anchor 360 could help advisory firms remain competitive and relevant in a fast-changing environment.
Old Mutual reports that Anchor 360 underwent a successful three-month pilot before full rollout. The firm believes the platform will strengthen its distribution network and raise the standard of advisory practice across East Africa.
Operating across Kenya, Uganda, South Sudan and Rwanda, Old Mutual East Africa offers a broad portfolio of products including insurance, investment, banking and savings solutions. The company aims to offer a more cohesive service across this spectrum.
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