Global cryptocurrency exchange Binance has launched a new app and sub-account service, Binance Junior, designed specifically for children and teenagers aged between 6 and 17. The announcement reflects Binance’s ambition to integrate crypto savings into early financial education and family planning.
Binance Junior aims to provide a secure, parent-controlled environment in which children can accumulate and grow crypto savings, but without exposure to trading or higher-risk speculative activity.
According to Binance, parents who are existing users (with verified identity and security features enabled) can create a Binance Junior sub-account for their child. They may fund that account either from their own “master” account or via on-chain transfers.
The funds are then placed into a savings product; Binance Flexible Simple Earn, allowing the young user to earn crypto returns over time.
Importantly, Binance Junior does not permit trading of cryptocurrencies. Transfers are limited, and young users cannot send crypto to non-parental adult users.
For children below the age of consent (or local regulatory thresholds), full parental oversight remains in place.
For those aged 13 and above or older, where local laws demand, minimal transfer capability may be enabled, subject to daily limits. In all cases, parents receive notifications for every transaction and retain the right to disable the Junior account at any time.
Binance frames the new offering as part of a broader “family finance initiative.” In its announcement, the company said its goal is to help parents “build crypto wealth and savings for their children,” while instilling healthy savings habits and preparing younger generations for a world where digital assets are increasingly integrated with mainstream finance.
“As parents who love our children, we not only nurture them in their early development but long-term growth with responsibility and wisdom—helping their ability to face real life challenges independently where financial health and literacy are key to preparing them for the future, especially as money is evolving,” said Binance co-CEO Yi He.
“Today, parents can take the first steps to prepare for their children’s financial future and equip them for the future financial landscape. Binance Junior is a family finance initiative that helps parents build crypto wealth and savings for their children and encourages them to teach and practice healthy financial habits for the next generation into adulthood.”
To support this objective, Binance is also releasing a self-published educational children’s book titled ABC’s of Crypto. Written in a simplified, accessible style, the book is designed to help families; parents and children together, learn about key crypto concepts such as blockchain, security, and different types of coins. Binance says the book is part of its effort to make crypto “as easy as ABC.”
With Binance Junior, Binance is making an ambitious bid to shape the next generation of crypto users from an early age.
By offering a regulated, parent-supervised environment for savings, not speculation, the company may assuage some concerns about minors’ exposure to volatile crypto markets.
At the same time, the initiative speaks to a broader trend: the increasing convergence of cryptocurrencies with household finance, long-term savings, and intergenerational wealth planning.
Binance Junior represents a bold and unconventional step from the world’s largest crypto exchange. By targeting children and teenagers, Binance is not only promoting savings and financial literacy, but it may also be attempting to secure loyalty from the next generation of users.
Binance is trusted by more than 290 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features.
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