Equity Group Holdings Plc has been recognized as a Superbrand in East Africa, affirming its unwavering commitment to quality, reliability, and excellence in the financial services sector. This marks the fourth time Equity has received this prestigious accolade, having first achieved Superbrand status in 2007, making it the only bank in Kenya to attain this recognition four times.
Superbrands, a globally respected authority on branding excellence, identifies and celebrates the most trusted and influential brands across more than 90 countries. The East African edition, now in its ninth volume, highlights brands that have achieved exceptional status in the eyes of both consumers and industry experts.
Equity’s inclusion in Superbrands East Africa Volume 9 comes at a pivotal time as the Group continues to strengthen its presence across East and Central Africa, serving the unique needs of its customers across diverse territories. The recognition enhances the Group’s global profile as a reliable and purpose-driven financial institution and cements the brand’s legacy as a homegrown African success story.
“We are honored to be recognized as a Superbrand. Equity was the first bank in Kenya to receive this recognition in 2007, and we are proud to be the only bank to have received it four times. This achievement reflects the unwavering support of our customers, and we are deeply grateful. Our staff have also folded their sleeves to give their best. We commit to embedding this success into our DNA, ensuring that our strategy, governance, systems, and processes reflect our dedication to changing lives, enhancing wealth creation, and making lives better in our region,” said Dr. James Mwangi, Equity Group Managing Director and CEO.
The Superbrand status is based on a rigorous selection process led by an independent research firm and evaluated by a panel of branding and marketing professionals. Brands are assessed on three core criteria:
Quality: Delivery of world-class products and services
Reliability: Consistent performance and consumer trust
Distinction: Brand identity and visibility that set it apart in the marketplace
Superbrands East Africa Project Director, Jawad Jaffer, commented on Equity’s achievement: “Equity has consistently demonstrated exceptional brand strength, achieving Superbrand status for the fourth time. Their success in balancing technological innovation with a purpose-driven approach that addresses the specific needs of East African communities exemplifies what it means to be a Superbrand in today’s competitive landscape. We are delighted to present this year’s certificate to Equity.”
The recognition also grants Equity the right to carry the Superbrands Award Seal across all markets where it operates, including Kenya, Uganda, Tanzania, Rwanda, South Sudan, and the Democratic Republic of Congo. This visible mark of excellence provides enhanced credibility during critical customer decision-making moments by transferring established trust and reputation to new territories.
Equity’s consistent recognition as a leading brand in Kenya and beyond is a testament to its unwavering commitment to its customers and communities. This recognition motivates the Group to further its mission of transforming lives through driving financial inclusion and sustainable development across the African continent, delicately balancing profits, people, and the planet.
In addition to the Superbrand recognition, Equity has recently achieved several other accolades: World’s Second Strongest Banking Brand: In March 2024, Equity was ranked the second strongest banking brand globally by Brand Finance, achieving a Brand Strength Index score of 92.5 out of 100 and an elite AAA+ brand strength rating.
Equity emerged as a top performer at the 20th edition of the Think Business Banking Awards 2025, securing 16 awards across key categories that recognize excellence in innovation, financial literacy, SME support, and sustainability.
The Bank claimed the top position in nine categories, including Best in SME Banking, Agriculture Financing, Asset Financing, Mortgage Financing, Financial Literacy Programs, Special Judges Award for Product Innovation, Sustainable Corporate Social Responsibility, Microfinance and Agency Banking.
Most Admired Financial Brand in Africa: In September 2024, Equity was celebrated as the most admired financial brand at the 14th annual Brand Africa 100, Africa’s Best Brands rankings.
Euromoney Awards: In September 2024, Equity Group secured four accolades at the 2024 Euromoney Awards in London, including Best Bank for Corporate Responsibility in Africa, Best Bank for Corporate Responsibility in Kenya, Best Bank for SMEs in Kenya, and Overall Best Bank in Kenya.
These recognitions underscore Equity’s unwavering commitment to driving financial inclusion and socioeconomic progress in Kenya and across the continent. The Group’s strategic focus on innovation, customer-centric services, and sustainable development continues to position it as a leader in the financial services sector.
Equity’s legacy of resilience, agility, and self-disruption has been instrumental in its success. By consistently providing relevant and innovative products and services, proactively engaging stakeholders, and embracing new ways of working, Equity has solidified its position as a leader in the financial services sector.
As Equity continues to expand its footprint across East and Central Africa, the Superbrand recognition serves as a testament to its enduring commitment to excellence and its pivotal role in shaping the region’s financial landscape.
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