Nation Media Group (NMG), East Africa’s largest independent media house, has appointed Geoffrey Odundo as its new Group Managing Director and Chief Executive Officer (CEO). Odundo will officially assume the role on 7 April 2025, succeeding Richard Tobiko, who has been serving as interim CEO.
“On behalf of the Board, I am pleased to announce the appointment of Mr. Geoffrey Odundo as the Group Managing Director and Chief Executive Officer, effective 7th April 2025. Dr. Wilfred Kiboro, Chairman of the NMG Board said in a statement to NMG Staff.
Odundo, a seasoned financial and investment expert, brings extensive leadership experience from his tenure as Chief Executive Officer of the Nairobi Securities Exchange (NSE), where he oversaw key market innovations and record-breaking milestones between 2015 and 2024. His appointment signals a strategic shift for NMG as it seeks to strengthen its market presence amid the evolving media landscape.
Dr. Wilfred Kiboro, Chairman of the NMG Board, described Odundo’s appointment as a crucial step in the company’s growth strategy. “I am confident that I can count on you to extend your customary welcome and support to Geoffrey as he joins NMG to strengthen our team in our continuing endeavor to deliver our mandate to the societies we serve. Kiboro added.
Odundo transitions to NMG from CPF Group, where he currently serves as the Group Executive Advisor. He has also held several high-profile roles in Kenya’s financial sector, including being the founding Managing Director and CEO of Kingdom Securities.
Throughout his career, Geoffrey Odundo has played a pivotal role in shaping Kenya’s capital markets. At NSE, he led the exchange through a period of significant growth, introducing market-friendly policies and spearheading new financial instruments that bolstered investor confidence. His expertise in corporate finance, investment management, and strategic leadership makes him well-positioned to lead NMG in an era where traditional media is rapidly adapting to digital trends.
Odundo holds an MBA in Strategic Management from the United States International University (USIU) and a bachelor’s degree in mathematics and economics from Egerton University. He also possesses several professional certifications in finance and management.
As the new NMG CEO, Odundo steps into a role that comes with both opportunities and challenges. The global media industry is shifting toward digital platforms, and Nation Media Group has been aggressively investing in digital-first strategies to maintain its dominance in the region.
With declining print circulation and increasing competition from online platforms, media houses worldwide are finding new ways to remain profitable. Under Odundo’s leadership, analysts expect NMG to further invest in digital transformation, audience engagement, and data-driven journalism to sustain its growth.
In the official announcement, the NMG Board also expressed gratitude to Richard Tobiko, who has been serving as the company’s interim CEO.
“I also wish to thank you most sincerely for the cooperation you have accorded Mr. Richard Tobiko over the period he has very ably held fort as the Interim Group CEO,” the statement read.
The appointment of Geoffrey Odundo as Nation Media Group CEO is expected to bring renewed momentum to the company as it navigates the fast-evolving media landscape. With his financial expertise and leadership experience, Odundo is well-placed to steer NMG towards continued success in journalism, innovation, and market expansion.
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