KCB Bank Kenya has launched the “Revvvisha na KCB” campaign, a nationwide initiative aimed at promoting financial empowerment and fostering positive savings habits among Kenyans. Running from December 27, 2024, to April 2025, the campaign highlights the KCB Goal Savings Account, which offers an attractive interest rate of up to 8.5%.
The campaign coincides with the globally acclaimed 2025 World Rally Championship (WRC) Safari Rally, scheduled from March 20 to 23, 2025. Customers who save consistently during the promotion period stand a chance to win life-changing prizes, including a grand prize of a parcel of land for residential development in Vipingo Model City, Kilifi County.
Customers who select “plot or house purchase” as their goal purpose will qualify for the grand prize. Other exciting rewards include school fees, dining vouchers, fuel vouchers, and Easter hampers.
Rosalind Gichuru, KCB’s Marketing and Communications Director, emphasized the bank’s commitment to cultivating financial discipline and empowering communities. “Revvvisha na KCB’ underscores our commitment to creating a savings culture and enabling Kenyans to realize their dreams of homeownership and financial security,” she said.
The “Revvvisha na KCB” campaign is available to both new and existing KCB Goal Savings Account holders aged 18 and above with a valid National Identification Card. However, corporate accounts, M-Pesa agents, and KCB Bank Kenya staff are excluded from participating in the promotion.
New customers are required to open a KCB Goal Savings Account, set a savings goal, and make an initial deposit of Sh5,000. They must maintain a minimum monthly savings of Sh2,500 throughout the campaign period. Existing customers must continue making monthly deposits of at least Sh2,500 into their KCB Goal Savings Account during the promotion.
According to a 2021 report by EFG Hermes, Kenya’s savings rate, measured as the difference between income and consumption expressed as a percentage of GDP, stood at 13%, significantly below Africa’s average of 17%. In contrast, neighboring Uganda and Tanzania have surpassed the 20% mark, despite lower per capita incomes.
Kenya’s low savings culture is attributed to high spending, particularly among young people who are influenced by international trends. The report highlights the lack of mentorship and financial literacy as key factors contributing to this issue.
KCB’s new Goal Savings Account plays a central role, providing customers with attractive interest rates of up to 8.5%. This initiative is strategically linked to the 2025 World Rally Championship (WRC) Safari Rally, aiming to combine the excitement of the event with financial literacy.
Preparations for the highly anticipated WRC Safari Rally 2025 are now in full swing. Since August, the technical team has been diligently working to ensure a world-class event that will captivate both competitors and spectators alike.
The rally is set to deliver memorable experiences for fans and sponsors, with stages carefully selected to traverse the breathtaking landscapes of Naivasha and the vibrant city of Nairobi. Attendees will have a unique opportunity to immerse themselves in the excitement of motorsport while enjoying the stunning beauty of Kenya’s natural scenery.
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