Pan-African digital lifestyle brand LOOP has unveiled LOOP FLEX, a new Buy Now, Pay Later (BNPL) product designed to give Kenyan consumers more control over how they shop and manage their finances.
The launch comes as Kenya’s fintech ecosystem continues to evolve rapidly, with digital credit solutions reshaping how consumers access short-term financing for both essential and lifestyle purchases. LOOP FLEX aims to position itself at the intersection of convenience, affordability, and transparency key pillars in a financial market increasingly driven by innovation and mobile technology.
According to LOOP, the Buy Now Pay Later Kenya product allows customers to acquire goods on credit by making a minimum deposit of 10%, while LOOP settles the full purchase amount directly with the merchant. Customers then repay the balance in monthly instalments over a flexible period of up to 12 months, with interest applied on the outstanding balance.
Under the new plan, LOOP FLEX offers customers credit limits starting from KES 15,000 and going up to KES 1 million, enabling users to finance both essential and aspirational purchases. Eligibility requires customers to be fully registered on the LOOP platform, maintain a positive LOOP FLEX credit limit, and have no overdue loans.
The company says the goal is to support smarter financial decisions while giving consumers greater spending power without the burden of high-interest loans or hidden fees.
Speaking at the launch, Eric Muriuki, CEO of LOOP DFS, said the new product aligns with LOOP’s mission to act as a “lifestyle enabler” by empowering customers to enjoy life today while managing their future finances responsibly.
“LOOP FLEX supports our role as a lifestyle enabler and is designed to give our customers the power to enjoy life today while responsibly managing their tomorrow,” said Muriuki. “With this product, we are reimagining how our customers experience smarter, more flexible financial solutions. We want to inspire confidence, empower users to unlock opportunities, and fit seamlessly into how they live their lives without unnecessary limits.”
Repayments under LOOP FLEX are structured on a monthly basis, with a minimum loan amount of KES 9,000 and the option to hold up to five active FLEX loans at a time. The facility is offered on a risk-based pricing model, with a 4% facility fee applied to each disbursed loan, in addition to the applicable excise duty.
LOOP emphasizes that the BNPL model promotes both affordability and responsible borrowing by ensuring customers have full visibility on costs and repayment schedules.
This approach mirrors a growing global shift toward flexible digital credit systems, particularly in emerging markets, where younger consumers are demanding financial products that blend accessibility with accountability.
Kenya has become a leading hub for Buy Now Pay Later innovation in Africa, fuelled by its mobile-first economy and strong fintech infrastructure. Companies like LOOP are tapping into a growing consumer appetite for short-term, low-friction credit, particularly among millennials and Gen Z users who value convenience and speed.
LOOP says its new credit model not only addresses short-term spending flexibility but also promotes financial inclusion by extending affordable credit to a wider customer base. Through LOOP FLEX, the company aims to enable users to manage recurring purchases from electronics and travel to education and wellness without straining their budgets.
The firm believes transparency and flexibility will be central to gaining customer trust in Kenya’s expanding digital credit space, where concerns over hidden fees and predatory lending have often overshadowed innovation.
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