Kenyan wealth-tech startup Ndovu Wealth has launched a new Money Market Fund aimed at broadening access to low-risk investment opportunities for everyday citizens. With a minimum entry point of just KSh 500, the fund is designed to make financial inclusion a reality for more Kenyans, offering a convenient and secure investment option in short-term government and commercial securities.
Approved by the Capital Markets Authority (CMA), the Ndovu Money Market Fund marks a significant step in the company’s mission to democratize wealth creation in Kenya. The fund will focus on investing in a variety of short-term assets, such as Treasury Bills, Treasury Bonds, and commercial paper. These assets are known for their stability and low-risk profiles, making them attractive to individuals looking for secure investment avenues amid volatile economic conditions.
Traditional investment vehicles in Kenya have often required a higher barrier to entry, discouraging small and medium-scale savers. However, Ndovu’s new MMF lowers this threshold dramatically, allowing Kenyans from a broader spectrum of financial backgrounds to access high-quality investment opportunities.
Radhika Bhachu, CEO and co-founder of Ndovu Wealth, highlighted the importance of accessibility when it comes to investment. “With this fund, we’re empowering Kenyans to take control of their financial future by offering a platform to start investing, diversify their portfolios, and meet their long-term goals—all while earning competitive returns,” she said.
“The Ndovu platform provides a secure investment experience for our users. As we continue to make investment opportunities more accessible, our commitment remains to empower Kenyans to grow their wealth both locally and globally in a secure, convenient, and simple way.”
The KSh 500 minimum investment, approximately USD 3.40, is one of the lowest entry points for a money market fund in Kenya, underscoring Ndovu’s commitment to enabling more people to start investing. This contrasts with traditional investment vehicles, where minimum contributions often run into thousands of shillings, limiting access to wealth creation tools for middle- and lower-income households.
The Ndovu Money Market Fund also fits into Kenya’s broader efforts to enhance financial inclusion. According to data from the Central Bank of Kenya, financial inclusion in the country has grown substantially in recent years, largely due to advancements in mobile banking and fintech innovations. However, gaps remain in terms of access to investment products, particularly among the low-income population.
Ndovu’s digital-first approach enables seamless onboarding and management of investments through its app, which offers a user-friendly interface. Investors can monitor their portfolio in real-time, receive interest payments, and withdraw funds directly to their mobile wallets or bank accounts.
Ndovu’s fund launch comes at a time when the Kenyan government is encouraging more citizens to participate in formal financial markets. The Capital Markets Authority, which approved the Ndovu Money Market Fund, has been vocal in its support for fintech innovations that promote investment and savings culture. By offering regulated financial products, fintech companies like Ndovu are helping to deepen capital markets and improve financial literacy among Kenyans.
Ndovu Wealth is entering a competitive market that already features a range of money market funds offered by banks, insurance companies, and other asset managers. However, the company believes its digital-first approach, combined with the low entry threshold and commitment to user experience, will set it apart from more traditional players.
The fund will be managed by a team of experienced professionals who will actively monitor market conditions and adjust the fund’s investment strategy accordingly.
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