Ujani, a company that helps with money stuff, has unveiled a financial literacy platform aimed at bridging the gap in personal finance and investments amongst Kenyans. The new tool is to help people learn about money and investing.
The Ujani Masterplan portal is designed to provide specialized education in advanced financial and investment opportunities, covering topics such as estate planning and intelligent debt management.
The Chief Financial Officer of Ujani, Njeri Ndirangu, expressed that by equipping Kenyans with financial literacy, Ujani aims to enhance their lives and simultaneously boost financial inclusivity in the country.
Addressing attendees at the Nairobi launch of the Ujani brand, CEO Donald Kimathi highlighted a concerning statistic from the Global Financial Literacy Survey: 62% of Kenyans lack financial literacy. Despite the country’s commendable 83% financial inclusion rate, providing access to financial services, only 28% of Kenyans experience financial empowerment.
Kimathi emphasized that low financial literacy had been identified as one of the key factors leading to a low savings culture, poor investment decisions, loan defaults, disproportionate and unreasonable loan commitments, financial stress, and poverty traps.
“Education is the cornerstone of empowerment. The Ujani personalized dedicated training platform will provide accessible and user-friendly content tailored to the unique financial decisions, fostering a financially literate population within the click of a button,” Kimathi said.
Registered with the Institute of Certified Investment and Financial Analysts (ICIFA), Ujani focuses on catering to retail clients, institutional clients, listed companies, family businesses, religious institutions, and not-for-profit organizations. The platform aims to address the financial literacy gap in the country, extending its services to Kenyans in the diaspora.
The platform will empower individuals and institutional investors to make informed financial decisions and build a strong foundation of financial literacy. Users of the platform will have access to personal financial education, focusing on budgeting, saving, investing and retirement planning.
Additionally, the platform will provide customized financial wellness programs for businesses, aiming to enhance the financial literacy and well-being of their employees.
To create a supportive network for individuals on their financial journey, the platform will grant exclusive membership to Ujani communities. Additionally, the Ujani personalized financial advisory service will offer one-on-one consultations with experienced financial advisors, delivering customized financial plans and guidance.
Mr Kimathi further explained that the newly introduced training platform will assist Kenyans in identifying and assessing opportunities to generate passive income. This, in turn, will empower them to make informed and strategic decisions that align with their financial objectives.
The new training platform will guide Kenyans on how to identify and evaluate options to create passive income, thereby empowering them to make strategic decisions that align with their financial goals.
Do you have any story or press releases you want to share? Send tips to editor@envestreetfinancial.com
Follow us on Twitter, Facebook, or LinkedIn to ensure you don’t miss out on any