Visa, the global digital payments leader, has unveiled a new stablecoins advisory practice designed to support financial institutions, fintech firms, merchants and businesses in adopting and integrating stablecoin technology.
The initiative, launched through Visa Consulting & Analytics (VCA), comes amid rapid growth in the stablecoin market and reflects the company’s broader strategy to modernize the global payments ecosystem.
The new Stablecoins Advisory Practice aims to provide tailored insights, strategic guidance and implementation support to entities exploring the use of stablecoins; digital assets typically pegged to traditional currencies such as the US dollar.
The offering is part of Visa’s expanding suite of services to help clients navigate the evolving landscape of digital finance and blockchain-based payment infrastructure.
Stablecoins have surged in popularity as businesses and consumers seek faster, more efficient settlement methods and programmable finance solutions.
With the total stablecoin market capitalization surpassing $250 billion, the technology is increasingly seen as a bridge between traditional financial systems and blockchain-based money movement.
Visa’s own engagement with stablecoins has deepened over recent years. In 2023, the company became one of the first major payments networks to pilot settlement in USD Coin (USDC), a leading dollar-pegged stablecoin.
Today, Visa supports more than 130 stablecoin-linked card issuing programs across over 40 countries.
Matt Freeman, senior vice president at Navy Federal Credit Union, highlighted the potential benefits of stablecoins for financial services.
“Stablecoins may represent an opportunity to enhance speed and lower cost in payments,” Freeman said, emphasizing the need to explore emerging technologies while focusing on financial health and convenience for members.
The Stablecoins Advisory Practice will draw on the expertise of Visa’s global network of consultants, data scientists and payments specialists.
The offering includes a range of services aimed at helping clients understand market dynamics, assess business fit, and plan for operational integration.
Key components include:
Stablecoin training and market trend programmes, including a new course offered through Visa University.
Strategy development and market entry planning tailored to individual institutional needs.
Use case sizing and go-to-market planning to identify viable opportunities.
Technology enablement frameworks to support integration into existing payment systems.
Carl Rutstein, global head of Visa Consulting & Analytics, described the advisory practice as a means to help clients “stay agile and competitive as this space evolves at an unprecedented pace,” underlining the rapid shift underway in digital payments.
Early partners and clients have welcomed the initiative as a way to demystify stablecoin technologies and identify commercially viable applications.
Anthony Sharett, president of Pathward, said that working with Visa’s advisory team provided “impressive work, insights and actionable recommendations” on how stablecoins might deliver value across the financial services sector.
VyStar Credit Union’s vice president of payments products, Lauren Morrison, also noted that the engagement deepened the institution’s understanding of the stablecoin landscape and helped shape a more informed organizational strategy.
These endorsements reflect a broader trend, as banks and fintechs increasingly explore blockchain-based solutions for cross-border payments, liquidity management and next-generation financial products.
According to industry forecasts, stablecoins are expected to play an expanding role in digital finance, particularly in emerging markets where traditional banking infrastructure may be limited.
The advisory practice is part of a multi-faceted approach by Visa to advance blockchain and stablecoin innovation.
Earlier this month, Visa announced the launch of a stablecoin settlement capability in the United States, allowing issuers and acquirers to settle transactions using USDC on blockchain networks.
This marks a key milestone in bridging traditional payment rails with programmable, blockchain-native settlement infrastructure.
Additionally, Visa has been expanding its stablecoin settlement ecosystem, adding support for multiple tokens and blockchain platforms to broaden the scope of digital settlement options.
These efforts aim to reduce friction in global commerce, enhance treasury efficiency for financial institutions, and support next-generation payment services.
For organizations considering entry into stablecoin markets, the availability of expert guidance may help mitigate the complexity of regulatory frameworks, technology choices and competitive strategy.
As global financial systems evolve, stablecoins could emerge as a key component in how value moves across borders and platforms.
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